Services + Portfolio

See what it looks like to attract your tribe with a powerful message.

1. Brand Message Guide

This is the messaging foundation for all of your marketing. It shows your brand story, provides team training tools, and provides copy you can use across platforms. HERE’S AN EXAMPLE.

2. Website Update

I write the words for your site and create the layout. The copy and layout are designed to convert leads to sales and begin building relationships with your compelling message.

3. Lead Generating PDF

This PDF or Quiz should give 5-10 minutes of easy-to-understand action steps that solve an immediate problem for your customer. They will give you their email in exchange for the free stuff, and you can start building a relationship. I strategize, write and design lead generating sales PDFs.

4. Email Education Sequence

You may already be sending emails – but are they announcements about you? Or do they show your customer what’s possible, and teach them how to grow? Your content and emails can change their beliefs as they begin to trust you and take action. And, you’re up to change the world, right?

I write 4-6 email sales sequences and emails for funnels. We’ll position them correctly, make sure they are in your voice, and add some must-open subject lines to boost your open rates.

 

5. Sales Letter

If you go to my “About Page” you’ll see an example of a sales letter. Feels more like I’m talking to you, right? The modern sales letter is actually just your customer’s brand story, written with poignant scenes and clear steps that your customer can visualize. You can make a video with it, send it in emails, launch courses with it… you get it. 

Ideally, your customers and your team will become your walking sales letters. That happens when all of your marketing and service tells the same story that they can memorize, and when they experience the transformation you offer.

 

Portfolio

Click to pop out the full view.

 

GLOBAL GOALS PROJECT PODCAST

www.globalgoalsproject.io

 

UDO’S TOTAL HEALTH MEMBERSHIP

www.totalhealthmembership.com

 

ELEVATE COACHING PROGRAM

www.elevateyoursystems.com

 

2X MASTERMIND

scale2x.com

 

ACTIVATION PRODUCTS

Natural health + lifestyle, currently in development. See the Copy Mockup

 

HEARTMATH HRV TECHNOLOGY

Pending development. See the Mockup

 

ACTIVATION PRODUCTS

BRAND MESSAGE GUIDE

See their customer’s transformation story, and their marketing production guide. Check it out here

 

More Projects and Reviews

on my StoryBrand Guide Profile.

www.clarifyyourmessage.com/katyward

 

Put your game-changer pants on.

Are you tired of trying to figure out how to tell your brand story?

Let’s make a new story that your customers can believe in, and grow your sales with a movement for good.